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Book Design, Typography, Print Layout
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The logotype is structured around the western musical staff: 5 equal segmentations give the letters rhythm and timbre. Two typefaces come together giving the brand language range from piano to fortissimo: Mandrel (Condensed Extra Bold) calls back to the elegance of musical notation, while Acme Gothic (Condensed) takes centre stage as the brand’s humanistic workhorse. The colour palette consists of six harmonious colour-pairs, each designed to balance the same clarity and playfulness at the centre of Treble’s M.O.
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