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Strategy

Strategy starts with a choice. Test early and often, because testing late is much, much harder. Use the best metrics, insights and analytics we’ve got and, if need be, build new systems to find out more: Who we are, what we provide, and how we help. Then let’s make it even better by making plans and decisions that move us towards our goals.

Brand Identity

Define your guiding star. Start with what we’ve got and design for what we’re heading towards. Once we find the brand’s voice, the making will follow. Then, make with a purpose.

Design